Stronger Leads
Faster Conversions
Lower Spend
Pinpoint helps insurance teams score and prioritize leads, so they can convert more and spend smarter.
Overview
Pinpoint helps you get more from your marketing spend by scoring every lead as it comes in. It looks at how similar leads have performed in the past to predict which ones are worth pursuing, which to avoid, and where your budget will have the most impact — all within your existing workflow
Focus on the Leads
That Actually Convert
Discover how to automate better lead quality and higher conversion rates with our smart, compliant, custom models.
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See Which Leads Will Be Profitable Before You Quote
How It Works
Pinpoint scores each lead for expected profitability before you quote it. The score is built on how similar risks have actually performed, so your team can tell which leads are worth pursuing up front.
What You Get
- Improve quote efficiency by deprioritizing low-value or high-churn leads
- Boost marketing ROI without increasing acquisition costs
- Integrates seamlessly with existing quoting or lead management workflows
How It Fits Into Your Workflow
Pinpoint adds a simple signal to each lead in your existing systems, so your team can make decisions faster without changing how they work.
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Target the right people and reduce wasted spend
How It Works
Pinpoint predicts who will respond to a direct mail piece before the campaign goes out, scoring your list against how similar audiences have actually behaved.
What You Get
- Higher response rates from the same list
- Less budget spent on non-responders
- Clear ranking of who to mail first
How It Fits Into Your Workflow
Scoring happens before the list goes out, so the change is to who you mail, not to how you run the campaign.
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Focus on the leads most likely to convert
How It Works
Pinpoint scores every quoted lead on how likely it is to bind. Your team sees which quotes are worth chasing before spending agent time on them.
What You Get
- Clear visibility into high-converting leads
- Better prioritization for sales and marketing teams
- Improved quote-to-bind performance
How It Fits Into Your Workflow
Scores land on the quote record in your existing system, so follow-up priority is visible without a separate report.
See Which Leads Will Be Profitable Before You Quote
How It Works
Pinpoint scores each lead for expected profitability before you quote it. The score is built on how similar risks have actually performed, so your team can tell which leads are worth pursuing up front.
What You Get
- Improve quote efficiency by deprioritizing low-value or high-churn leads
- Boost marketing ROI without increasing acquisition costs
- Integrates seamlessly with existing quoting or lead management workflows
How It Fits Into Your Workflow
Pinpoint adds a simple signal to each lead in your existing systems, so your team can make decisions faster without changing how they work.
Target the right people and reduce wasted spend
How It Works
Pinpoint predicts who will respond to a direct mail piece before the campaign goes out, scoring your list against how similar audiences have actually behaved.
What You Get
- Higher response rates from the same list
- Less budget spent on non-responders
- Clear ranking of who to mail first
How It Fits Into Your Workflow
Scoring happens before the list goes out, so the change is to who you mail, not to how you run the campaign.
Focus on the leads most likely to convert
How It Works
Pinpoint scores every quoted lead on how likely it is to bind. Your team sees which quotes are worth chasing before spending agent time on them.
What You Get
- Clear visibility into high-converting leads
- Better prioritization for sales and marketing teams
- Improved quote-to-bind performance
How It Fits Into Your Workflow
Scores land on the quote record in your existing system, so follow-up priority is visible without a separate report.
Pinpoint's actuarial loss predictions will enable us to orchestrate the best experiences for agents and our customers, reducing friction and creating the ability to micro-segment leads like never before.
Key Marketing Benefits
Spend Where It Pays
Stop funding leads that won't be profitable.
Know Where to Focus, Instantly
Reach the right leads at the right time.
Help Your Team Move Faster with Less Guesswork
Save time and reduce acquisition friction.
Have a question these models don't answer?
Pinpoint builds custom models for any two-outcome event, validated within 24 hours before anything goes live.
Case Studies
Results in Market
Personal auto · 714,577 policies
Redirecting acquisition spend with pre-quote Loss Predictions
Personal auto · 714,577 policies
Severity predictions applied across a 715k-policy book
Personal auto · 130,000 claimants
Attorney representation flagged at first notice of loss
Homeowners · ~300,000 policies
Frequency predictions at the top of the funnel
Homeowners · ~150,000 policies
Non-weather water risk priced before the application
Personal auto · 80,000 policies
Holding loss ratio while the book contracted 7%
Homeowners · 200,000 policies
Book roll reshaped by pre-bind Loss Predictions
Frequently Asked Questions About Marketing
What types of problems does Pinpoint help insurance carriers solve?
How quickly can Pinpoint’s solutions be deployed?
Do I need large amounts of historical data to get started?
How does Pinpoint improve marketing ROI?
What types of marketing analytics models are available in the Pinpoint product suite?
Fast-Track
Profitable Growth
Data Science That Delivers Business Impact
Purpose-built AI for insurers, uniting actuarial expertise and data science to drive smarter, fairer, and more profitable decisions.