ITL Publishes Why P&C Insurance Market Needs AI-Driven Behavioral Insights
Insurance Thought Leadership publishes article by Pinpoint Predictive’s Head of Actuarial, Devyn McNicoll on the importance of including AI-based behavioral insights to improve risk prediction, and help insurers stay competitive and profitable.
With current market conditions impacting the effects of ongoing challenges facing the P&C industry, Devyn details how AI-driven behavioral insights can be used as a formidable solution for the insurance industry. Risk tendencies and customer behavior impact insurance risk, and it is through including behavior into the risk assessment, insurers are able to create a more targeted, profitable, and less-biased insurance product with benefits far-exceeding sustainable growth.