Pinpoint Predictive CEO, Scott Ham, was interviewed by Andrew Daniels, Co-Founder and President at CrashBay and Founder and Managing Director at InsurTech Ohio. The article discusses the concept of behavioral predictors in the insurance industry, defining them as the day-to-day activities of individuals, such as purchases, engagements, and subscriptions. It emphasizes the potential benefits of using behavioral predictors in insurance, highlighting that they are currently underutilized in core insurance areas, with carriers relying on traditional methods like credit scores for predictive models.
